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Feminist vandals are giving this beach body ad the upgrade it deserves

Commuters on the London Underground this month were treated to a series of advertisements for U.K. dietary supplement manufacturer Protein World, featuring their “weight loss collection” alongside an ultra-thin woman with the caption: “Are you beach body ready?“ The U.K.’s feminist community was less than receptive to this obvious shaming tactic — and made their voices heard. There are plenty more where the above came from.

Reposted fromdarksideofthemoon darksideofthemoon viaastrid astrid

Don't be the product, buy the product!

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